Privacy policy

Last updated: February 20, 2026

Horse Portal Fashion operates this store and website, including all related information, content, features, tools, products, and services, with the aim of providing you, the customers, with a personalized shopping experience (the “Services”). Horse Portal Fashion uses the Shopify platform, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data”, we mean information that identifies you or another person, or that can be reasonably linked to you. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit and debit card numbers and financial accounts, payment card information, financial account information, transaction data, payment method, payment confirmations, and other payment data.
• Account data including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, add to your wishlist or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including information you provide in communication with us, for example when submitting a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you use or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data to us;
• Automatically through the Services including data from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
• From our service providers including when we use them to enable certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal data to provide the Services to you, including fulfilling our contract with you, processing your payments, handling your orders, remembering your preferences and items of interest, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling the posting of reviews, and creating a personalized shopping environment, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send marketing, advertising, and promotional communications by email, text message, or mail, and to display online advertisements for products or services within the Services or on other websites, including based on items you have previously purchased or added to your cart and other activity within the Services.
• Security and fraud prevention. We use your personal data to verify your account, ensure secure payments and shopping, detect, investigate, or take action regarding possible fraudulent, illegal, dangerous, or harmful activities, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for the security of your account login credentials. We strongly recommend that you do not share your username, password, or other access details with anyone.
• Communicating with you. We use your personal data to provide customer support, respond to your requests, provide you with effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or governmental authorities, to investigate or participate in civil inquiries, potential or actual litigation, or other disputed legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How we disclose personal data

Under certain circumstances, we may make your personal data available to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services for us (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners for the purpose of providing marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy statements. Depending on your place of residence, you may have the right to instruct us not to share information about you and not to show you targeted advertising and marketing based on your online activity across different merchants and websites.
• If you instruct us, ask us to do so, or otherwise consent to the provision of certain information to third parties, for example for sending products or through social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred and shared with Shopify and third parties that may be located in countries other than your country of residence, for the purpose of providing and improving the Services for you. In addition, in order to protect, develop, and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, together with interactions with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data here: Shopify Privacy Portal link.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on such sites. Information you provide in public or semi-public spaces, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of those third-party platforms without limitation on their use by us or by the third party. The inclusion of such links by itself does not mean that we endorse the content of those platforms or their owners or operators, except as stated in the Services.

Children’s data

The Services are not intended for use by children and we do not knowingly collect any personal data from children under the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided personal data to us, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have any specific information indicating that we “share” or “sell” (within the meaning of applicable law) the personal data of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The period for which we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

• Right of access / information. You may have the right to request access to the personal data that we hold about you.
• Right to deletion. You may have the right to request that we delete the personal data that we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data that we hold about you.
• Right to data portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data that we hold about you and request that it be transferred to a third party.
• Managing communication preferences. We may send you promotional emails, which you can opt out of at any time using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

You can exercise any of these rights where indicated in the Services, or you can contact us using the contact details below. To learn more about how Shopify uses your personal data and about any rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before processing your requests, we may need to verify your identity as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorized agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may also need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us via the contact details below, or you may file a complaint with your local data protection authority. For the EEA, you can find a list of competent data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent agreements issued by the relevant United Kingdom authority, unless the transfer is to a country that has been designated as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including in response to changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notices as required by applicable law.

Contact

If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, call us at , email us at fashion@portal.horse or contact us at Na Příkopě 1, Beroun, 266 01, CZ. For the purposes of applicable data protection laws, we are the controller of your personal data.